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The Trouble with Earth Day

Earth Day is a great concept. Encourage people to take better care of our planet. Make them more aware of what we’re doing to our environment and how to help make things better.

But this is the real world. And that means corporations loooove Earth Day. What better chance for them to show that they’re wonderful, delightful, responsible corporate citizens who care about the things that we care about?

No matter what they really do.

I’ve been having a lot of fun going around reading various Earth Day posts, and I see that I am far from the only one frustrated with this. No surprise there. I rather liked this video:

I picked that one up over at It’s Getting Hot in Here.

Jennifer Lance at Eco Child’s Play is frustrated with Lockheed Martin recommending green books for kids, and I have to agree with her point, even if some commenters bring up points on where the company makes some green efforts. I find it particularly scary that the study she mentions where they’re paying people to drink water contaminated with perchlorate every day for six months is happening not that far from me. Ewww!

Sometimes I Just Have to Laugh

Not all posts remind me of how much greenwashing goes on. Sometimes they make me laugh because what they want me to do is almost impossible for me.

Take this post on Mother Nature Network about Disney’s hat offer to celebrate the release of their movie, Oceans. All you have to do is six plastic bottles or aluminum cans to your local Disney store on April 22 and you’ll get a free hat made from recycled bottles.

Do you have any idea how long it would take me to save that many plastic bottles or aluminum cans??? I mean, if they take milk jugs I could manage it in a few weeks, I haven’t entirely eliminated plastic from my life, but I don’t buy drinks in small containers if I can help it.

What Can You Do?

If this frustrates you like it does me, just keep trying to be green and encouraging others to do so as well. Don’t let the greenwashers fool you. Speak out when you see greenwashing in action.

Most of us won’t manage to live a perfectly green life, even on Earth Day. But we can keep trying to do better.

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