Take Back the Filter has a great announcement up right now – Brita has partnered with Preserve so that the Brita Pitcher filters can be recycled starting in January 2009. You can read the entire PDF press release here.
I’m quite delighted, and hopeful that this includes their Brita On Tap filters, as that’s what I have. The release doesn’t mention them at all.
It’s a pretty nice deal. If there’s a Whole Foods near you, there will be a place for you to drop your filters off. Otherwise, you can just mail them in.
While I’m disappointed that my filter isn’t listed as included yet, it’s a nice first step. If the lack of recycling for filters has held you back from buying a Brita pitcher, that limitation is now gone, or at least gone in January, which is near enough for shopping purposes. That’s not long at all to start holding on to cartridges if you haven’t started doing that, as well.
I’m also thinking this could make for a nice combination for Christmas presents if you know anyone still buying bottled water. Get them a Brita pitcher and a reusable bottle (maybe more, depending on family size), with a note about recycling the pitcher filters. Might just work for those who make excuses about their tap water quality.